- Our Works
- BRAND REFRESH CAMPAIGN
Results
Improved consumer understanding of the packaging transition, minimized confusion at retail points, preserved brand loyalty during the transition period, & successfully introduced the new pack identity into the market.
REACH
IMPRESSIONS
ENGAGEMENT
Improved consumer understanding of the packaging transition, minimized confusion at retail points, preserved brand loyalty during the transition period, & successfully introduced the new pack identity into the market.
REACH
IMPRESSIONS
ENGAGEMENT
Challenge
Consumers often associate packaging changes with product changes, creating potential confusion and resistance.
Overview
Objective
To educate consumers about Procold’s packaging redesign while maintaining trust in the product.
Overview
Challenge
Consumers often associate packaging changes with product changes, creating potential confusion and resistance.
Objective
To educate consumers about Procold’s packaging redesign while maintaining trust in the product.
Our Strategy
This comprehensive campaign integrated end-to-end media planning and buying with creative development, including campaign messaging, talent sourcing, photography, a CGI brand unveil, and a stakeholder documentary. Nationwide brand exposure was achieved through strategic television representation, broadcast placements, and newspaper publications, while social media strategy, management, and influencer communications actively engaged consumers online.
Develop a consumer education campaign centered around the message: New Pack, Same Trusted Relief.
Storytelling
Produced two documentary films and a CGI brand unveil to communicate the brand story and relaunch message.
Media Relations
Secured nationwide visibility through TV, radio, print media, and strategic media engagement.
Digital Marketing & Social Media
Executed paid media, social media, and influencer campaigns to drive reach, engagement, and awareness.
Stakeholder Engagement:
Conceptualized and executed Disco themed relaunch event, engaging distributors, partners, and consumer representatives.
